Introduction
Building Recognition Through Consistency
This webpage is a resource to aid the implementation of our brand identity. These guidelines cover the basic elements of managing the identity system. Apply common sense to anything that is not covered. Together these elements form the foundation of a cohesive system that builds the brand’s image with consistency and strength, bringing recognition and awareness to our brand.
Brand Assets
Logo
Consistent usage of our logo is important to the recognition and integrity of our brand.
Profile Icon
Full Color
Secondary Badge
Full Color
Logo Clear Space
It’s important to retain a designated minimum clear space around the logo to maintain legibility and prevent overcrowding. The clear space refers to the area around the logo, which must remain free from other text and elements to ensure the logo is not obscured.
Logo Misuse
To maintain consistency of our logo, never do any of the following.
Don’t use an outdated version of the logo.
Don’t use a low resolution or screenshot of the logo.
Don’t use the logo on a busy image or background.
Don’t break the clear space minimum padding recommendations.
Color Palette
Color is a integral part of the identity system. It distinguishes our brand and helps us create consistent experiences across all touch points.
Primary Brand Colors
Red
Hex
#E44136
RGB
228, 65, 54
CMYK
0, 90, 85, 5
Black
Hex
#000000
RGB
0, 0, 0
CMYK
0, 0, 0, 100
Slate
Hex
#282B37
RGB
40, 43, 55
CMYK
70, 55, 40, 65
Griege
Hex
#F3F4F4
RGB
243, 244, 244
CMYK
4, 2, 2, 0
Photos
All current photo assets can be downloaded below as a single zip file.
Typography
Typography is an essential element of the identity, helping set the stylistic tone for communications. Use the recommended typefaces consistently in all materials, including both physical and online communications.
Tertiary Font
The tertiary typeface should be used for emphasis on key words.
Download at DaFontIconography
Tour Badges
Verbal Expression
Tone of Voice
The way we sound when communicating our brand to deliver a unified spoken and written language.
Main Messaging
Short phrases that introduce our brand. These are to be used in prominent places such as website headings and ad copy. While these are formal primary headlines to launch our brand, there are several additional headlines that will be used.
• Fly Like You Never Imagined
• High Flying Family Fun
• Thrill Your Senses
• Adrenaline Meets Beauty
• Thrill Your Senses. Soar Your Spirit
• Colorado Beauty. Royal Gorge Thrills
• Everyone is Born to Fly
Secondary headlines you’ll see in prominent places, such as website headings and subheadings, tour copy, and other marketing materials like brochures, etc.
• World-Class Isn’t An Exaggeration
• High-flying Excitement
• One Zip Is Never Enough
• Clip. Zip. Wow!
• Epic Ziplining in Colorado's Adventure Hub
• Epic Ziplining in the Heart of the Action
• Your epic ziplining trip is just one hour from Colorado Springs and 2 hours from Denver.
Company Description
The following descriptions are to be used on Google My Business and similar directory listings to convey more of your brand positioning and what you do.
Full / Standard Description
Everyone is born to fly! Zipline with us in the Royal Gorge region in Colorado. Experience Colorado beauty with Royal Gorge thrills. Choose from one of our two awesome zipline tours: the Classic Tour with 9-line zip, for full family fun, or the Extreme Tour, the 11-line plus extreme drop tour for a longer, faster and more challenging ride. Half or full-day tours are available. Zipline tours with unsurpassed safety for 100% fun.
Medium Description (Within 255 Character Limit)
Fly like you never imagined with Royal Gorge Zipline Tours. Experience Colorado beauty and Royal Gorge thrills. Choose from 1 of 2 awesome zipline tours —the Classic for high-flying family fun, or the Extreme tour to soar fast and drop far. Zip with us with unsurpassed safety for 100% fun.
Short Description (within 160 Character Limit)
Fly like you never imagined with Royal Gorge Zipline Tours in Colorado. Choose from 1 of 2 awesome zipline tours—the Classic for high-flying family fun, or the Extreme tour to soar fast and drop far.
Download at Google Fonts
Download at Google Fonts
